Get aesthetic & comfortable urban-luxe with “The Bear House”, a premium, bootstrapped, Bengaluru-based men’s clothing brand. The Bear House built an exclusive portfolio of 1200 styles and 8000 SKUs spanning categories including various products like shirts, t-shirts, bottoms, and loungewear. The brand’s USP lies in its simple product designs, which it also weaves into Oxford, Twill, Basket, and more.
The Bear House and Omnis’ partnership is extraordinary because it’s a meeting of creative minds. Together, The Bear House and Omnis aim to create a seamless fusion of high-end design with operational excellence, redefining Dubai’s premium menswear market. By combining efficiency, comfort, and style, the Bear House’s design innovation with Omnis’ strategic prowess showcases that each piece of clothing tells a story that resonates with local consumers.
The partnership has outlined an ambitious growth strategy for The Bear House. The initial phase focuses on establishing a strong market presence through carefully curated product lines and strategic social media positioning. The next stage is followed by an aggressive expansion phase introducing 700-800 new designs, particularly in the polo t-shirt category. The long-term vision includes developing a robust network and exploring growth opportunities.
This collaboration marks a significant step in both companies’ growth trajectories, promising to deliver value not just to shareholders but to Dubai’s evolving fashion landscape. With shared values of excellence, innovation, and customer focus, The Bear House and Omnis are well-positioned to create a lasting impact in the Middle Eastern premium fashion market.
Rahul Bindal, Omnis Country Head, said: Partnering with The Bear House is a strategic alignment for Omnis because it perfectly exemplifies our mission of empowering innovative global brands to accelerate their growth in the Middle East. Dubai’s retail market is transforming, and the demand for premium, quality-focused brands is growing. This partnership will bring a new collection of modern menswear and set a new benchmark in the industry.
Harsh Somaiya, CEO of The Bear House, said: The Bear House and Omnis partnership is a pivotal moment because Dubai was always in our strategic roadmap for global expansion. Having worked with global brands like Mango, Zara, and Lacoste, we understand the importance of maintaining international quality standards while adapting to local preferences. With Omnis’s market intelligence and our design innovation, we’re confident in our ability to capture a significant share of the premium menswear segment.
Omnis is a house of brands aiming to bridge the gap between ambition and achievement. We strategize and accelerate market entry capabilities for brands as per the latest rules and regulations of the Middle East. With 30+ years of experience, we emerge as a strategic architect of success for those looking to explore new pathways of golden opportunities. Omnis, your brand partner in the Middle East, allows brands to dominate the region’s vibrant market and tackle complex regulatory barriers with 360-degree brand management. We are committed to turning your entrepreneurial dreams into tangible realities. Thus, our expert market intelligence will help you establish distribution networks that propel brands from the conceptual stage to market leaders.
The Bear House is already doing well in India. The brand will be available online from January 2025 and build a strong foothold in the Middle East with Omnis.
