Need a wardrobe refresh? All you need is Salt Attire, a premium 9-to-9 women’s clothing brand, which is all set to revolutionize how professional women in Dubai dress, work, and conquer. Every piece of cloth is crafted with care, guaranteeing the ideal balance of comfort and style to women, especially at workwear and events. The brand includes professional attire like tops, shirts, jumpsuits, co-ords, pants, blazers, and dresses. Salt Attire also provides accessories, including jewelry, scarves, and belts. The brand uses sustainable resources and is dedicated to being environmentally friendly.
In a strategic move capitalizing on Dubai’s thriving fashion sector, premium workwear brand Salt Attire announces its partnership with Omnis to capture the region’s growing professional women’s wear market.This partnership will capture a significant market share by offering personalized shopping experiences to working women. Salt Attire is all set to cater to Dubai’s modern, fashion-forward women with their signature blend of contemporary and functional designs, while Omnis brings in their unmatched expertise in market entry strategies, localization, and brand establishment in the UAE.
With Omnis’s support, Salt Attire will effectively tap into Dubai’s affluent and fashion-savvy audience by localizing its offerings to suit the region’s unique preferences. From establishing a strong retail presence to creating marketing campaigns that resonate with local sensibilities, this collaboration ensures Salt Attire positions itself as a go-to brand for Dubai’s modern women. The partnership not only paves the way for immediate market penetration but also lays the groundwork for sustained brand growth and customer loyalty in the region.
Salt Attire brings a unique design philosophy to contemporary professionals that effortlessly transitions from boardrooms to meetings to after-hours engagements. The brand is tailored fit, stretched fabric, and specifically designed for research-based body measurement that helps customers fit their exact body measurements. This collaboration marks a significant step in addressing the sophisticated needs of Dubai’s female professionals.
Salt Attire was founded in July 2016, and the primary reason she started her own brand was because she noticed a gap in the Indian market for stylish and comfortable women’s workwear clothing. Dipti Tolani is the brand owner, and her mission is to offer high-quality wardrobe solutions for professional women to support and empower them at the workplace.
Omnis is a 360-degree Middle East brand collaboration partner that simplifies your brand’s professional needs to explore the Middle East region. We bring you unparalleled local market intelligence, identifying key markets, aligning with cultural preferences, and creating impactful campaigns that perfectly complement your brand’s vision. Our 30+ years of experience is more than providing brands with regulatory compliance and multi-channel revenue optimization. We offer a comprehensive roadmap to brands to transform brand identity and help them become global identities. Our deep understanding of the business expansion in the Middle East market goes beyond surface-level analysis, offering a holistic approach that considers consumer behavior and regional business dynamics.
Salt Attire aims to explore Dubai with a vision to prioritize high-quality materials and tackle ill-fitting clothes issues of the Dubai women’s. The Salt Attire x Omnis collaboration is more than just a business expansion—it’s a movement to redefine professional women’s wear in the Middle East. With Omnis by its side, Salt Attire is set to tackle the challenges of a competitive market while delivering an unparalleled brand experience.
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